I just ran across a website called The Game Crafter tonight (via
Ghoulash) and immediately thought of Chris and his as-of-yet unpublished card game.
The reality is that most games will never sell 10,000 units. Unfortunately, traditional production runs require you to buy 5,000 - 20,000 units to make production cheap enough to be profitable.
At TGC, even if your game only sells one copy, you'll have made a profit! Try to beat that by negotiating with publishers, distributors, retailers, and manufacturers.
Sounds pretty cool to me. If I ever come up with something worthy of printing, I'll definitely check it out more... but until then, we should all encourage Chris to get over to that site!